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This domain blog.secsinthecity.co.uk states the following, "The Power of Profile How important is a professional headshot for a Personal Assistant? Century." We observed that the webpage stated " You should have a professional." It also stated " Personal Assistants have to recognise the value of their personal impact and how it is impossible to not have an image. Many managers rely heavily on their PA and give them a high level of responsibility so you are in effect a brand ambassador for your role, your boss, your company and ultimately the PA profession. Are you picture perfect for 2015?." The header had secretarial career advice as the highest ranking keyword. It was followed by competitions, games, and shopping which isn't as ranked as highly as secretarial career advice. The next words the site used was gift ideas. training was also included but will not be understood by search crawlers.